Tossed and Honey place a distinct emphasis on the individuality of its eateries, while still developing the broader identity of the Tossed brand.   They make each location slightly different, adds a sense of unique personality representing the immediate neighbourhood surrounding the store. 

“When working on this concept, we wanted each store to reflect where the food came from, where people wanted to eat and also the history and geography of the outlet’s location;” said Doug James, Managing Director of Honey Creative.