Working across 32 SKUs, Honey’s authentic design and individual look embraced Asian inspired themes. A striking use of red, offset with black typography bring the package to life.  Using overhead food shots of the range, Honey explored a route of photography previously unused by Tesco. 

One challenge Honey had to overcome was incorporating the photography of Ken himself within the packaging.  Black & white photography of Ken was used subtly, without overshadowing the power of the food shots.