Honey, the UK’s fastest growing creative agency*, picked up two silver and bronze at last nights Design Effectiveness Awards, hosted by the Design Business Association.

Honey was awarded two silver’s for their work on the highly successful Harrods Food Hall line and spice-kit specialist, Spicentice’s range of products.  Two bronze awards for recruitment business Graduates Yorkshire and fast healthy eating chain, Tossed, completed the awards haul.

This is the second year running that the London based branding and packaging specialists have won a Design Effectiveness Award for their work with luxury retailer Harrods.   A total of five Effectiveness wins in two years since Honey’s start-up is unprecedented in the industry.

Doug James, managing director of Honey said; “It’s great to continue on our winning streak, adding four Design Effectiveness Awards this year to make a total of five since opening our doors two years ago. It clearly demonstrates our ability to consistently produce commercially successful designs for our clients and provide impressive returns on their investment. Our 2008 award resulted in Honey being approached to work on npd for a well-known ‘powerbrand’.”

He goes on to say; “Winning this latest raft of awards is the best seal of approval a young business can get.”

The DBA’s (Design Business Association) Design Effectiveness awards specifically measure the impact a design has had on a company or brands bottom line.  In other words making a clear-cut case for a good return on the initial design investment for that company.

The 2009 DBA Design Effectiveness Awards ceremony took place last night at The Mermaid Theatre, London.