“You’d think it was easy to put the Harrods brand on pack. But there’s always
a risk of it appearing like a parody, just for the tourists.

Honey really, deeply understood the Harrods brand, its heritage and its strengths
and used that understanding to create ranges - Food Halls Collection, and the
Opulence Collection -  that capture that heritage in a way that really works
for today’s customers.”

^{Sarah Paskell, Brand & Packaging Manager}

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