“We were fundamentally changing our business model, moving from a publicly
funded project to a commercially viable business, in other words from a free
service to a paid for service.

From Day One, Honey were with us step by step. They made sure that they really
understood our business and our market, developed a business and marketing
strategy with us and have constantly gone the extra mile.

Our new identity allows us to communicate with a wide range of different
audiences from business owners to new graduates across many media
(400,000 hits a month on our website).”

^{Martin Edmondson, Regional Strategy Manager}

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